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The new environmental platform "IN THE LOOP", proud sustainability partner of the EKO Acropolis Rally

IN THE LOOP, the new environmentally driven platform by THRACE GROUP, aims to create value through upcycling plastic waste.

Τhe THRACE GROUP initiative, enhances networking and collaboration between brand owners, product manufacturers, consumers and authorities, designs closed/ controlled loop recycling systems and upcycles plastic waste into new sustainable products with tangible benefits for the environment and the plastic’s value supply chain.

The first results are already extremely encouraging, since more than 40 Greek companies have joined "IN THE LOOP”, proving that Greece can successfully move towards a circular economy model.

Likewise, at EKO Acropolis Rally, which returns to the FIA World Rally Championship for the first time in eight years, IN THE LOOP will have a dynamic presence.  

With the support of Thrace Group, IN THE LOOP will collect plastic waste, coming directly from the event’s operation, upcycle it and produce new sustainable products to cover the needs of the EKO Acropolis Rally, 2022.


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